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QR Code Usage: Magazine Mobile Codes Up 107%

Peter Smith from MediaPost Publications put together some interesting QR Code statistics. Have a look here: http://www.mediapost.com/publications/article/181688/magazine-mobile-codes-up-107-now-on-10-of-ads.html

Download Raw Statistics Data

Now you can download your scan statistics in a raw data format. Currently supported programs for viewing the statistics are Microsoft Excel, OpenOffice and Google Docs (Spreadsheets).

Why would you want to use the raw data?

• To use and analyze the information with other applications, e.g. Excel or Google Spreadsheets

• To use the data for reports

• To keep the statistics as a backup

How you can get the raw data?

Simply follow these steps:

1. Go to the Manager tab

2. Select all codes of interest

3. Click the Statistics button

4. Now define the chart parameters (e.g. Clicks of November 13, 2011)

5. Click the Download Data button

    

That’s it! An Excel document will be downloaded to your computer.

Save Time with Savable Statistic Queries

Tracking your codes and analyzing the scans is easy with the BeeTagg QR Generators’ Statistics, but when you need to get specific charts multiple times, it can be very time consuming.

The new feature Saved Statistic Queries can save you valuable time.

 

Let’s assume you work for an agency and are running a campaign with 6 different codes:

• 1 Code on flyers

• 1 Code on billboards

• 1 Code on a full page ad in newspaper A

• 1 Code on a full page ad in newspaper B

• 1 Code on a full page ad in newspaper C

• 1 Code on a quarter page ad in newspaper D

All codes point to the same landing page. You set it up like this because you want to know which media performs best.

In this case, the Manager tab will look like this:

The whole campaign runs for 4 weeks, and your client wants to receive two different charts from you every day. Those charts are:

1. A Total Clicks Chart for all the codes

2. A Daily Clicks Chart for all the codes

Without the new feature you would select all the relevant codes in the Manager, click Statistics and define the chart parameters to get the chart of interest.

If you do that once it’s not a big deal. But if you have to do it everyday for 4 weeks, some valuable time is used up.

 

Wouldn’t it be great, if you could save the needed queries and make them available with just one click Well, that’s exactly what the Savable Statistic Queries allows.

Creating a Savable Statistic Query is easy as 1, 2, 3.

 

As before, you go to the Manager, select the relevant codes, click Statistics and define the chart parameters. When you are happy with the result, you simply click Save Query.

A pop-up will ask you to enter a title for your query.  Name the query something memorable and relevant to the project.

Save the query then go to the Dashboard tab. There it is: your saved Statistic Query. Click it and you will see the same chart that you defined before with the most recent data.

You can save as many Statistic Queries as you like. There are no additional costs involved.

 

Shared Realtime Statistics

Many of our customers are ad agencies creating QR Code Campaigns for their clients. If this sounds like you, we have good news! This week we introduced a new feature called Shared Realtime Statistics.

As the name implies you can now share realtime statistics with your clients - without having to give them access to your entire account.

Once you are on beetagg.com, go to Dashboard -> Manager -> then select one or several of your Codes and click Statistics.

 

 

Step 1: Define Which Statistics Your Client Should See

In my example I defined that the client should see the Monthly Clicks of 2011. Click Create Secret Stats Link. 

 

 

Step 2: Create the Secret Stats Link

After clicking Create Secret Stats Link, you will be asked to set a title. Make it something meaningful. You can invalidate the link later when you no longer want your client to see the statistics anymore.

 

Now click Save. And there it is: the Secret Link.

 

 

Step 3: Share the Link With Your Client (via Email, for Example)

Send the link to your clients to share with them how successful their QR Code campaign is.

Anyone who has access to the link is able to see the realtime statistics of the selected QR Codes. Remember, you can always invalidate the secret link if you no longer want to share the information.

 

When your client clicks the secret link that you sent him, he will see the statistics. IMPORTANT: These are realtime statistics. They get updated immediately when a new scan is registered - without any effort from your side.

You can create as many links as you wish. No additional cost apply. Neat!